A
Working Solo Interview: David Lawrence's Podcasting Wisdom
David Lawrence is host to a nightly
3-hour live call-in radio show, The
David Lawrence Show,
as well as creator of a nightly 11-minute Personal
Netcast
podcast. An in-demand voice talent (yes, that's his voice
on TV commercials and as the on-hold recording for AOL tech
support), David was one of the first professionals to embrace
podcasting (before it was even known as that) back in 1995.
In February 2008, I interviewed David to gain his insights
on how soloists can make the most of appearing on radio and
podcasts for the Working
Solo Minute Newsletter. Below are
hotlinks to MP3 clips of my interview with David. Enjoy
his irreverent sense of humor and gain from his words of
wisdom.
-- Terri Lonier
Founder, Working Solo
David's resources:
His radio show: The David Lawrence Show
His daily podcast: Personal Netcast
His ebook: 10 Quick Steps to Being a
Great Radio (and Podcast) Guest (also available in MP# audio format)
His voice talent work (including recording your outgoing
voice mail message!): Let David Be Your Voice
Interview Segments
To listen to any of these segments, click on the title
and it will link to an MP3 file that should open and
play in your browser window. You will need to have QuickTime
or another browser player installed. (If the player doesn't
start, hit your refresh button to try it again.)
Overview (approx.
7 minutes)
David's opening remarks about the nature of podcasting and
the opportunities it brings for soloists.
How to maximize
your presence during an interview.
Adjusting your expectations of podcasting.
On
Phone Equipment and Recording (approx.
4 minutes)
What's the best type of phone equipment to use for radio and
podcast interviews?
How can you make sure you sound the best for the recording?
On
Podcast Longevity and Timing (approx.
4 minutes)
Be aware that podcasts can last forever -- how does this
affect your message?
Podcasting listener patterns.
On
Interview Chemistry (approx. 8 minutes)
Handling awkward interviews.
Making the most of the dance between host and guest.
Preparing
for Your Interview (approx.
3 minutes)
The most important things you need to know before you're
on-air.
How to do your homework.
Handling
Tough Questions (approx.
8 minutes)
BIggest differences between radio and podcasts.
How to deal
with tough questions.
Avoiding libel and slander issues.
Owning
the Experience (approx.
4 minutes)
How to take your radio or podcast interview from being OK
to spectacular.
On
Smiling (approx. 5 minutes)
When there's no visual, it's all about the voice.
Secrets from the pros on putting a smile in your voice.
On
Frequency and Message Points (approx.
5 minutes)
Why frequency is more valuable than one big hit.
How to frame your message points for maximum impact by cultivating
the unexpected.
Following
Up (approx.
5 minutes)
How to say "thank you" to your radio or podcasting host.
Building long-term relationships with hosts.
Leveraging
the Interview (approx.
3 minutes)
Getting your URL shown in the notes section of a podcast.
Using clips of the interview on your site.
Why
Shorter Is Better (approx.
2 minutes)
Repetition builds listener awareness.
What's the ideal length for a podcast?
Voice
as a Choice (approx.
15 seconds)
And lastly, David's philosophy on voice as part of your professional
identity.
Thanks again, David, for sharing this valuable advice!
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