Welcome back, everyone! I hope the past few weeks have been
both enjoyable and productive for you.
In this Working Solo Minute, I want to showcase a strategy that New
York City's mayor, Michael Bloomberg, has been using as he prepares to maximize
his political impact during his last few hundred days in office.
As many of you likely know, "Mayor Mike" is the founder of Bloomberg
Media, LLP. A results-driven entrepreneur who made his fortune
from the ubiquitous electronic data terminals that sit on stock traders' desks,
Bloomberg has run New York City like a mega-company, generating praise from
both political allies and traditional opponents. (With his billions,
he's recognized as probably the wealthiest man in the city, which makes his
taking the subway to work at City Hall each morning all the more appealing
to New Yorkers.)
As Bloomberg faces the
end of his term, he wants to make the most of every day and has installed countdown
clocks throughout city offices that brightly flash the number of days, hours,
minutes, and seconds left in office, underneath the slogan: "Make Every
That a billionaire entrepreneur would install numerous countdown clocks throughout
government agencies shows the power of such a tool. More than a deadline, a
countdown brings to life exactly how much time is left to accomplish the tasks
ahead. Since time is a soloist's most valuable
asset, I encourage you to take Mayor Mike's lead and create your own countdown.
1. Define Your
First, review those items that have been languishing on your To-Do list. Select
the one that, if accomplished, would generate the largest positive impact on
your business. Then, establish a deadline -- if not for total completion, at
least for an important milestone.
2. Calculate the
Next, use the Duration
Calculator at TimeAndDate.com to
determine how many days (or hours, if you want to be even more precise!) remain
before your self-imposed deadline.
3. Monitor the
As you do your weekly business review (you do set aside time for this, right?),
update your countdown to reinforce the value of those remaining days. Let your
personal countdown inspire you to meet your deadline and maximize
To read the full story of Bloomberg's countdown clocks,
check out the article
in the New York Times.
-- Terri Lonier
Why Your Customers Are Like a Parade
Solo Minute is published each Wednesday by Working Solo, Inc. and is based on
the work of author and small business expert Terri Lonier. Copyright 1994-2008.
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