Networking for the Terminally Shy
You love the idea of having your own business, but when it comes time to talk to others about your company to generate some sales, you run for cover.

Is there hope for the terminally shy in the world of solo entrepreneurs? Yes -- and it doesn't have to be as painful as you think. Read Terri's article and discover how to make networking work for you.

Getting Money for Your New Business
Looking for a way to get your new business up and runnning? Surveys show that most microbusinesses are launched with $5,000 or less.

Here is a collection of creative ways to jump-start your thinking on how to get money for your solo venture. Read Terri's article on "Ten Ways to Finance Your Solo Business."

Marketing to SOHO
The small business market is active and growing, even in this time of economic uncertainty. If your company wants to connect with SOHO business owners, here's the place to deepen your understanding of this dynamic market. Check out our FAQ on Marketing to SOHO.

A Message Soloists Need to Hear: Go!
Seth Godin has a new book out, and I think it's his best one yet, particularly for solo entrepreneurs.

Its message could not be more clear: What are you waiting for?

Its time to set aside the procrasination, fear, and lethargy, Godin says. The world is waiting for your genius.

Are you going to stand by on the sidelines, or dive in and make the world a better place? Listen up, solo entrepreneurs. Its time to start a ruckus.

What Steve Jobs Taught Me
Of all the modern-day CEOs, no one delivers a memorable consumer experience like Steve Jobs. No matter the economic environment or the vagaries of the marketplace, the CEO of Apple (and Pixar!) consistently delivers superior products to the marketplace.

How do the companies that Jobs leads continually innovate? What are the entrepreneurial secrets behind such success?

Read the lessons that Steve Jobs offers microbusiness and solo entrepreneurs.

Have you seen our 60-Second Newsletter?
Soloists are always pressed for time, and our free weekly email newsletter is just the snapshot you need to get "real world" information to help you build a profitable solo business.

Check out recent issues in the Working Solo Minute archive, and sign up here.

Names and Logos for Your Solo Business
Naming and creating a graphic identity for your new solo business are important steps on your path to success. You want your company name and image to be memorable, but not cute. Professional, but not boring.

Here are seven things to keep in mind when setting off on this important task. Read Terri's article on "The Name Game." And when it's time to create a logo for your business, check out her article, "Logos and More: Designing the 'Look' of Your Business."

Where To Spend the Money First?
Are you overwhelmed with all the things that need your time, attention, and money as you're growing your business? As small business owners, we're often faced with the challenge of too much to do and limited funds.

What's the best way to decide where to spend your precious dollars so they work hardest for your business? Read Terri's article for three guidelines to help you plan your spending.