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Have you seen our
60-Second Newsletter?
Soloists are always pressed
for time, and our free weekly email newsletter is just
the snapshot you need to get "real world" information
to help you build a profitable solo business.
Check out recent issues in the Working
Solo Minute archive, and sign up here.

Lessons
from Hiking the Appalachian Trail
What lessons can soloists
glean from someone who is hiking the nearly 2,000
miles of the Appalachian Trail? (And it's not Terri
on the trail, you can be sure about that.) Even armchair
adventurers can benefit from these ideas to improve
your solo business. Read about Belinda's lessons
from the trail.

Solo Metrics: 7 Ways to Benchmark
Your Business
How do
you measure your solo business success? Where does
your company stand, and where would you like to improve?
For soloists, it’s often about more than financial
gains. Consider these seven ways to chart your business
success.

Names and Logos
for Your Solo Business
Naming and creating a graphic identity for your new
solo business are important steps on your path to success.
You want your company name and image to be memorable,
but not cute. Professional, but not boring.
Here are seven things to keep in mind when setting off
on this important task. Read
Terri's article on "The Name Game."
And when it's time to create a logo for your business,
check out her article, "Logos
and More: Designing the 'Look' of Your Business."

Where To Spend the Money First?
Are you overwhelmed with all the things that need your
time, attention, and money as you're growing your business?
As small business owners, we're often faced with the
challenge of too much to do and limited funds.
What's the best way to decide where to spend your precious
dollars so they work hardest for your business? Read
Terri's article for three guidelines to help you plan
your spending.
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